Johnnie Walker Red Label Blended Scotch [750ML]

The Founder of the Johnnie Walker brand was John Walker, a grocer. Johnnie Walker originated in the Scottish burgh of Kilmarnock in East Ayrshire and is now owned by a British multinational beverage company, Diageo. After the death of John Walker in 1859, the brand was taken over by his son, Alexander Walker, who helped turn it into the global superpower that it is today. Under John Walker, whisky sales represented an estimated 8 per cent of the Company’s income and by the time Alexander was retiring and ready to pass on the Company to his sons, that whisky sales figure represented 90 to 95 per cent of the Company’s income.

Alexander Walker introduced the brand’s signature square bottle in 1860. This meant that more bottles could be fitted in the same space and fewer broken bottles due to damages. The other unique characteristic of the Johnnie Walker bottle introduced by Alexander was and is still is, the labelling. The label is applied at an angle of 24 degrees upwards left to right which allowed texts to be made larger and more visible.

Johnnie Walker Red Label was launched in its current form by brothers George and Alexander Walker in 1909. Prior to the new packaging and name, it was known as Walker’s Special Old Highland Red Label. Alexander created this blend uniquely to be more suited to mixing with soda compared to other heavier, more old-fashioned whisky of the time and named it after his grandfather who started the business in 1820.

Johnnie Walker Red Label is Johnnie Walker’s brand Pioneer blend, introducing the brand’s whisky to the world. It is created with a mix of up to 30 malts and grains. A well-balanced combination of lighter whisky from Scotland’s East Coast and more peaty whisky from the West Coast. Johnnie Walker Red Label is the world’s most popular whisky and is sold to more than 200 countries worldwide.

TO THE EYE

Deep dark gold.

TO THE NOSE

Fresh citrus fruitiness.

TO THE TONGUE

Strong flavours of black pepper and cinnamon.

TO THE END

Long lingering smoky finish.